COSTA MESA, Calif.,
“With its distinctive culture, rich history and incredible culinary scene, Louisiana was a natural next step as we expand the El Pollo Loco brand. We believe Lafayette is the ideal place to lay down our roots, and we couldn’t be more excited to do so with Jason and his team,” said Gus Siade, Senior Vice President of Operations for El Pollo Loco. “As the heart and soul of Louisiana’s Cajun and Creole Country, Lafayette is a vibrant community that loves and respects bold favors and authentic cuisine. We’re thrilled to introduce our fresh and flavorful Mexican-inspired offerings to this great city and state and are confident that guests will love our signature citrus-marinated fire-grilled chicken and other delicious combinations.”
To celebrate the new restaurant, El Pollo Loco will host a special grand opening event for all community members on
“We’re honored to have the opportunity to bring El Pollo Loco’s concept and famous fire-grilled chicken to our home state of Louisiana,” said Jason Trotter, CEO of
The 2,660 square foot restaurant has indoor and patio seating for 60 guests and incorporates the brand’s new ‘Vision Design,’ which highlights an authentic, Mexican-inspired atmosphere and encompasses El Pollo Loco’s menu and brand identity. The new design features warm textures, rustic elements and a focus on the Company’s signature open kitchen layout which allows for guests to view El Pollo Loco’s chicken as it is fire-grilled. The restaurant is open Sunday through Thursday from
For promotions and news on the new Lafayette location, fans can follow the restaurant’s local Facebook page. El Pollo Loco fans are encouraged to join the new Loco Rewards Loyalty Program and will receive a free chicken avocado taco after signing up. Loco Rewards members will be able to earn points, redeem rewards and manage offers directly from the new El Pollo Loco mobile app, which is available for download in both the
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 475 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. Visit us on our website at www.elpolloloco.com.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c43567b1-e35e-4260-bead-6cc7557ebd1f
Source: El Pollo Loco Holdings, Inc.