COSTA MESA, Calif.,
In a full page ad that ran on
“As an integral part to El Pollo Loco’s foundation, it is important to acknowledge the power of heritage and perseverance deeply bound within our DNA,” said Bernard Acoca, Chief Executive Officer at El Pollo Loco. “Hispanic Heritage Month shines a light on those who have adapted as a country of immigrants making significant contributions to live out the true American dream, and we encourage everyone to join us in extending our appreciation as we celebrate this special occasion.”
Throughout National Hispanic Heritage Month, El Pollo Loco will continue to pay reverence and homage to its deep Hispanic roots by observing the history, triumphs, and diversity the company continues to thrive on. Every Sunday through mid-October, a new story recognizing these ideals and values will be printed in the Los Angeles Times and shared with all El Pollo Loco employees. The first ad with the headline “Why We Never Changed Our Name to ‘the Crazy Chicken’” was published on
Future stories will focus on celebrating El Pollo Loco’s deep Hispanic roots (81 percent of employees are Hispanic) and aspiration to become the Hispanic employer of choice, as well as El Pollo Loco’s LA-inspired culture where the company was born.
“El Pollo Loco prides itself on the love and support from the culture it was built on,” says Acoca. “As the Company celebrates Hispanic Heritage Month, we will continue to honor our origins and send the message into the world.”
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. Visit us on our website at www.elpolloloco.com.
Follow on Twitter: @ElPolloLoco
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Join Loco Rewards:www.elpolloloco.com/rewards
Mitch Polikoff/Quinn Kelsey
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f8b4e786-ea81-4916-93c4-3e5b6d0cad1e
Source: El Pollo Loco Holdings, Inc.