Deborah Gonzalez has been a director since December 2021. Ms. Gonzalez brings over 30 years of brand and marketing experience to our Board. Ms. Gonzalez currently serves as Chief Marketing Officer for The Joint Chiropractic, a national franchised healthcare company focused on delivering convenient and affordable chiropractic care, a position she has held since October 2025. Previously, Ms. Gonzalez held senior leadership positions in diverse industries, such as Senior Vice President of Global Marketing and Communications for Concentrix from 2020 to 2025, Senior Partner for CMO Consulting Group from 2018 to 2020, Chief Brand/Marketing Officer for Massage Envy Franchising from 2014-2018 and various senior leadership roles at PetSmart, Inc. from 2002 to 2014, including Vice President, Merchandising Marketing. Ms. Gonzalez holds an MBA from Thunderbird School of Global Management and a bachelor’s degree in business economics from University of San Diego. With Ms. Gonzalez’s specific expertise in franchising, building brands and delivering marketing programs that help grow demand and loyalty with a focus on customer experience, she is well-qualified to serve on our Board.